BRAND IDENTITY, TONE OF VOICE, AND ART DIRECTION – INCLUDING PHOTOGRAPHY AND THE FULL E-COMMERCE WEBSITE AT: WWW.LWLJEWELRY.COM

GENERATIVE AI Concept draft, Ulf Andersson
GENERATIVE AI Concept draft, Ulf Andersson
GENERATIVE AI Concept draft, Ulf Andersson
GENERATIVE AI Concept draft, Ulf Andersson

ULF ANDERSSON colormihappy
BRAND EXPERIENCE DESIGN
Bridging AD, Design, Photography & AI Creativity
With a strategic eye and a refined aesthetic, I help shape brands and campaigns that feel intentional, personal, and built to last. I bring long experience in visual storytelling, art direction, and brand identity — delivering premium creative with clarity, personality, and purpose.
I often work as a full-scope creative partner, helping founders and businesses build strong, living brands that grow over time. From concept to final expression, I guide the process — and when needed, bring in a trusted network of creatives and developers to support the work.
Images in Portfolio: courtesy of Ole Lynggaard Copenhagen, Pandora, Shamballa Jewels, LWL Jewelry, CHANGE Lingerie. All images are copyrighted to their respective owners. Intro: Gen AI, MJ v6...


CRAFTED BY HANDS, Pandora brand story, Photo Ture Andersen
PANDORA AROUND THE WORLD, brand story, Photo Ture Andersen
CRAFTED BY HANDS, Pandora brand story, Photo Ture Andersen
JEWELLERY BRAND OF THE YEAR, Ole Lynggaard Copenhagen, Photo ‘Photo & Co‘

CRAFTED BY HANDS, Pandora brand story, Photo Ture Andersen
PANDORA AROUND THE WORLD, brand story, Photo Ture Andersen
A DAY IN THE LIFE OF PANDORA, brand story, Photo Ture Andersen
MySeamless, CHANGE Lingerie, Creatives AMGMT, Video Alexander Kristoff

Retail + Ecom Campaign universes CHANGE Lingerie, Creatives AMGMT, Photo Jakob Kirk
Retail + Ecom Campaign universes CHANGE Lingerie, Creatives AMGMT, Photo Jakob Kirk
Retail + Ecom Campaign universes CHANGE Lingerie, Creatives AMGMT, Photo Jakob Kirk

MAGIC OF CHRISTMAS, global retail campaign, Pandora,
JEWELLERY BRAND OF THE YEAR, Ole Lynggaard Copenhagen, Photo ‘Photo & Co‘
BESPOKE GRAPHIC DESIGNS, Ole Lynggaard Copenhagen
CREATIVE BRANDING DESIGN, Ole Lynggaard Copenhagen
COMPASSION, by Cooper & Gorfer X Pilou Asbæk. Video Nicky da Silva,

WISDOM, Shamballa Jewels, Photo Boersma/Krasilnikoff
STAR OF SHAMBALLA, Shamballa Jewels.
WISDOM, Shamballa Jewels, Photo Boersma/Krasilnikoff
CREATIVE BRANDING DESIGN, Ole Lynggaard Copenhagen
WISDOM, Pilou Asbæk. Video Nicky da Silva, Still Photo Boersma/Krasilnikoff

LIGHT, by Cooper & Gorfer X Pilou Asbæk, Shamballa Jewels
LIGHT, full range of campaign materials, Shamballa Jewels, Photo Boersma/Krasilnikoff
LOVE, by Cooper & Gorfer X Pilou Asbæk, Shamballa Jewels
UNIQUE CREATIONS, brand story, Shamballa Jewels

JOY, by Cooper & Gorfer X Pilou Asbæk. Video Nicky da Silva,

EAGLE’S EYE / ÖRNENS ÖGA, Image collection retouch, Coffee table book design, Art show design. Aerial Photography Christian Lindh.
EAGLE’S EYE / ÖRNENS ÖGA, Image collection retouch, Coffee table book design, Art show design. Aerial Photography Christian Lindh.
EAGLE’S EYE / ÖRNENS ÖGA, Image collection retouch, Coffee table book design, Art show design. Aerial Photography Christian Lindh.

3D COURSE / ROOM FOR INSPIRATION

CREATIVE BRANDING DESIGN, Ole Lynggaard Copenhagen
BRAND DEVELOPMENT, CAMPAIGNS + MISC CONCEPTS, Ole Lynggaard Copenhagen, Photo Heidi Lerkenfeldt
CAMPAIGN OF THE YEAR, Ole Lynggaard Copenhagen, Photo Marc Hom
JEWELLERY BRAND OF THE YEAR, Ole Lynggaard Copenhagen, Photo Heidi Lerkenfeldt

JEWELLERY BRAND OF THE YEAR, Ole Lynggaard Copenhagen, Photo Marc Hom, Photo Heidi Lerkenfeldt
CAMPAIGN OF THE YEAR, Ole Lynggaard Copenhagen, Photo ‘Photo & Co‘
BESPOKE GRAPHIC DESIGNS, Ole Lynggaard Copenhagen

Ole Lynggaard Copenhagen, Photo Peter Farago
Ole Lynggaard Copenhagen, Photo ‘Photo & Co’
CAMPAIGN OF THE YEAR, Ole Lynggaard Copenhagen, Photo Marc Hom, Photo Heidi Lerkenfeldt
CREATIVE BRANDING DESIGN, Ole Lynggaard Copenhagen

ULF ANDERSSON colormihappy
BRAND EXPERIENCE DESIGN
Bridging AD, Design, Photography & AI Creativity
email ULF@COLORMIHAPPY.COM
Images in Portfolio: courtesy of Ole Lynggaard Copenhagen, Pandora, Shamballa Jewels, LWL Jewelry, CHANGE Lingerie. All images are copyrighted to their respective owners.